what's in a name?

the story of the yellow leaf

The story of the yellow leaf begins at creation – more specifically with the way the mangrove tree was created. You see, God deliberately designed these trees for their saltwater environment. Each were made to rid themselves of the salt in their own unique way. Because if the salt infiltrates the entire tree, then it will die. The black and white mangrove have specific mechanisms that are used to excrete the salt out of the tree, but the red mangrove doesn’t.

When gazing upon a red mangrove, you will notice yellow leaves are scattered throughout. This happens because all the salt is forced into “sacrificial leaves”. These leaves take the salt of the entire tree upon themselves. Then, they turn yellow, die and fall off (taking the salt with them) so that the rest of the tree can live.

God has created the red mangrove to be a perfect representation of the gospel – His good news for all who will believe. 1 John 2:2 says, “He is the One who took God’s wrath against our sins upon himself and brought us into fellowship with God; and He is the forgiveness for our sins, and not only ours but the all the world’s.”

Jesus was our yellow leaf. He took all of our sin, our “salt” upon Himself, so that we could truly live in relationship with him and with others.

It was because of Jesus’s sacrifice that we have now found life. It drives all that we do — especially our work. Naming our company after this incredible picture of sacrifice and [at the same time] restoration is a daily reminder that we are called to sacrificially serve our clients while bringing something new to life. Our prayer is that our work will outlast us and that the relationships formed in the life of Yellow Leaf Marketing would be marked by genuine love and care — like the way Jesus loves and cares for each of us.

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